Defunkify exposes the dirty business of camouflage scents

Oregon, March 09, 2022 (GLOBE NEWSWIRE) — Defunkify, the home care brand committed to removing harmful toxic chemicals from our homes, challenges the notion of clean laundry odor and fragrances concealers used in the laundry detergent industry.

“Would you bring something that harms the health of not only you and your family, but also the planet, into your home?

“I imagine most people would answer, without hesitation, a very strong ‘NO WAY!’ to this question. However, you may be doing it without knowing it? challenged Richard Gieger, CEO of Defunkify.

The sad truth is that a lot of cleaning products and laundry detergents are made with dangerous ingredients. The gallons of toxic laundry detergents we bring into our homes each year to keep our clothes clean can cause cancer, eye irritation, kidney, liver and respiratory problems, to name a few. 53% of cleaning products that have been rated by the Environmental Working Group (EWG) contain ingredients known to harm your lungs and in 2008 the University of Washington published a study which found that laundry products most sold emitted dozens of different chemicals that are detrimental to human health and since 2008 even more chemicals have appeared in common supermarket detergents. You may wonder how this could be possible? Or how you had never heard of this before?

And the answer is that this is exactly what manufacturers are betting on. Currently, cleaning product companies are not required by law to include ingredients on their product labels. This means that consumers are often left in the dark about what’s really inside the products they use, breathe and put on their skin every day.

Richard Gieger, CEO of Defunkify, shares, “I strongly believe that consumers need to be educated about the toxic chemicals in laundry detergents, to enable them to make informed decisions to protect themselves, their families, and the environment. environment.

“I learned that lesson the hard way. In my early thirties, I started having terrible headaches and dizziness. It turned out that I had been poisoned due to continuous contact with resin and solvents, which made me very sensitive to the chemicals in household cleaners. In a weird way, I’m grateful that this happened, because it led me to where I am now, living with a mission to reduce harmful toxic chemicals in everyday products and raise awareness of why this is vital to the health of individuals and the planet. . Enter the beginning from Defunkify,” continues Richard.

There are a number of ingredients in laundry detergents that are toxic and harmful to our health (detailed list below). And then there are the dangerous chemicals contained in seemingly innocent ingredients listed as “fragrances” only. According to the Guardian, 4,000 chemicals are currently used to scent products and a single scent can contain 50 to 300 separate chemicals. Most fragrances have been classified as allergens, hormone disruptors and neurotoxins. They typically contain phthalates, which have been linked to cancer, reproductive harm, and respiratory toxicity. And yet, most people still crave that “clean laundry smell.”

We live in a scented world, we have learned over the years that clean laundry should smell clean breeze or tropical explosion. What the manufacturers don’t want you to know is that smelling good can harm your health and the cleanliness of your clothes. Clean should only smell of fresh air. If the scent listed on your laundry detergent doesn’t explicitly state that it’s plant-based, it’s a synthetic by-product of the petroleum industry and will likely cover odors instead of cleaning up. depth. The majority of household laundry detergents rely on synthetic fragrances to “cover up” odors that their formulas cannot properly remove. This will leave other toxic chemicals on your clothes. Your clothes shouldn’t smell after you’ve washed them – no dirt and certainly no synthetic fragrances. If they do, it covers up a bad cleaning job.

And the problem does not end there. Everything we use to clean ourselves and our clothes ends up in our waterways, ingested or inhaled. Thus, toxic cleaning products are not only a problem for our health and that of our families, they are also harmful to the environment and contaminate waterways. Chemicals are pouring into our lakes, rivers and oceans and causing all sorts of problems, including dangerous levels of aquatic toxicity.

David Walla, Chief Principal Scientist at Defunkify, says, “I’ve seen firsthand, growing up, the effects of toxic chemicals on our water systems and our health, with an industry-wide recommendation. Ohio to reduce fish consumption because the rivers had been so badly polluted. Why do we have to live like this?

There has been a lot of media attention around laundry plastic pollution, which is absolutely valid and important. We’ve seen partnerships like the one between Patagonia and Samsung to keep microplastics in our laundry out of the ocean. However, there is very little focus on the harmful pollution caused by the toxic formulas inside those plastic bottles that end up in sewers and the environment, or the toxic formulas that leave behind toxic dirt and harmful on our clothes, which can pass from the skin and into the bloodstream.

“It’s a huge problem and I’m on a mission to change it. What am I asking for? I want the industry to have stricter regulations on what ingredients can be used in laundry detergents and all cleaning products. I strongly believe that all companies should also be required to list ingredients in an easy-to-understand format on their labels,” says Richard Gieger, CEO of Defunkify.

“It’s a problem that harms the health of people and the planet. People deserve to be informed about what they bring home. I call on all consumers to check the backs of their laundry detergents and all cleaning products and if they are not satisfied, look for alternatives,” continues Richard.

Only when consumers are informed can they collectively make the decision to change and bring the industry with them.

List of some of the key ingredients to avoid:

  1. Scent – manufacturers combine a number of chemicals to produce a scent, so you’ll think your clothes are clean because they smell good.
  2. sodium lauryl sulfate (SLS)
  3. sodium laureth sulfate (SLES)
  4. 1,4-dioxane
  5. NPE (nonylphenol ethoxylate)
  6. phosphates
  7. quaternium-15
  8. nonylphenol ethoxylated diethanolamine or NPE
  9. linear alkyl benzene sulfonates or LAS
  10. petroleum distillates
  11. polyalkylene oxide
  12. ethylene oxide
  13. naphthotriazolystilbenes
  14. benzoxazolyl
  15. diaminostilbene disulphonate
  16. Formaldehyde/formaldehyde releasers
  17. quaternium-15 / quaternary ammonium compounds
  18. NTA (nitrilotriacetic acid)
  19. Borates
  20. bleach
  21. Phthalates
  22. sodium hypochlorite
  23. ammonium hydroxide
  24. Borax and boric acid

Defunkify is a brand of household cleaning products that is committed to removing harmful toxic chemicals from our homes. Founded by experts in green chemistry, Defunkify formulates laundry detergents, stain removers and surface cleaners that are the most effective products on the market for eliminating odors, stains and grime, and are safer than conventional products. with 100% non-toxic ingredients. They are currently working to have all of their products verified for safety by the EWG, following the successful certification of their liquid laundry detergents. Their products also received the US EPA Safer Choice Partner of the Year award in 2020 and 2021. Defunkify uses its ProvenSafe™ process to formulate its high-performance products in-house with a selection of innovative ingredients and cutting-edge technology. toxicity analysis to form the most effective solutions that are safe for people and the planet. Consumers can rest easy knowing that Defunkify products deliver exceptional performance, without the use of toxic chemicals or synthetic fragrances, and offer full ingredient transparency, right on the bottle. For more information about Defunkify, visit or connect with us on Instagram @defunkify, on Facebook @defunkify or on Twitter @_defunkify.


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