HUL Expands Line of Commercial Cleaning Products
The large fast-moving consumer goods group Hindustan Unilever is expanding its portfolio of Domex, Surf and Comfort to include products such as window cleaners, air fresheners, degreasers, kitchen hygiene products such as dishwasher chemicals, non-food contact surface sanitizers, kitchen sanitizers, commercial laundry detergents and fabric softeners.
The products are priced affordably and would operate in foodservices, hospitality, laundromats, offices and schools, according to a company press release.
HUL has a separate channel called Unilever Professional, through which it offers products for commercial use to educational institutions, the hospitality industry, fitness centers, healthcare facilities, manufacturing sites, public washrooms and other establishments.
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Unilever Professional was launched in 2018.
In addition to expanding the portfolio, it will launch a digital distribution channel through its website to reach small operators in India.
The company will also address accessibility issues in how instructions are communicated on product packs. Poor working conditions, lower wages and societal perceptions make the job of housekeeper less attractive, and it is even more difficult for the female workforce. Still, the need for professional cleaning requires an understanding of the processes and the proper knowledge of the application of cleaning chemicals, the company said.
Unilever Professional plans to solve this problem by making the wallet simple but effective and making the guidelines digitally accessible. With this, it aims to make professional cleaning chemicals accessible to everyone, the press release states.