The household cleaning products market will reach USD 334.16

Pune, 13 Jul. 2022 (GLOBE NEWSWIRE) — The world Home care products market size was valued at USD 235.76 Billion in 2021. The market is expected to grow from USD 247.94 Billion in 2022 to USD 334.16 Billion by 2029 at a CAGR of 4.4% during the forecast period. Fortune Business Insights™ digs deeper into this insight in its latest research report titled “Household Cleaning Products Market, 2022-2029.

According to the study, household cleaning products could be sought after in emerging and advanced economies. This trend is largely attributed to the demand for hygienic products, including floor, toilet and bathroom cleaners. Meanwhile, the COVID-19 pandemic has potentially disrupted the industry, spurring innovation and technological advancements globally.

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Report Scope and Segmentation:

Report attribute Details
Market size value in 2021 $235.76 billion
Revenue forecasts in 2029 $334.16 billion
CAGR 4.4% (2022-2029)
Year of reference 2021
Historical years 2018 – 2020
Forecast years 2022 – 2029
Segments Covered By product type, by application and by end use
Forecast units Value (USD billion) and volume (units)
Quantitative units Revenue in USD Million/Billion and CAGR from 2022 to 2029
Regions covered North America, Europe, Asia-Pacific, Latin America, Middle East and Africa, and Rest of the World
Countries covered United States, Canada, Mexico, United Kingdom, Germany, France, Italy, Spain, China, India, Japan, South Korea, Brazil, Argentina, GCC countries and South Africa, among others
Number of companies covered Church & Dwight Co. Inc., Colgate-Palmolive Co., Godrej Consumer Products Ltd., Henkel AG & Co. KGaA, Kao Group, The Procter & Gamble Co., Reckitt Benckiser Group Plc., SC Johnson & Son Inc., Goodmaid Chemicals Corporation, Unilever NV
Report cover Market Growth Drivers, Restraints, Opportunities, Porter’s Five Forces Analysis, PEST Analysis, Value Chain Analysis, Regulatory Landscape, Market Attractiveness Analysis by Segments and Regions, Market Share Analysis of business and analysis of the impact of COVID-19.
Scope of customization Take advantage of personalized purchasing options to meet your exact research needs.


Laundry detergents will remain dominant with growing need for clean clothes

As for the product type, the market is divided into laundry detergents, surface cleaners, dishwashing products, toilet cleaners and others. The laundry detergent segments could notably contribute to the global market share owing to the need for sanitary apparel and product launches. For example, in April 2021, the Unilever Group partnered with LanzaTech and India Glycol to deploy the world’s first laundry capsule from industrial carbon emissions.

Browse Detailed Abstract of Research Report with TOC:

Leading companies reviewed in the Household Cleaning Products Market‎ report are:

  • Church & Dwight Co. Inc. (USA)
  • Colgate-Palmolive Co. (USA)
  • Godrej Consumer Products Ltd. (India)
  • Henkel AG & Co. KGaA (Germany)
  • Kao Group (Japan)
  • The Procter & Gamble Co. (USA)
  • Reckitt Benckiser Plc Group. (UK)
  • SC Johnson & Son Inc. (USA)
  • Goodmaid Chemicals Corporation (Malaysia)
  • Unilever NV (UK)

Report cover

The report offers a comprehensive perspective of market size, share, revenue, and volume. He did a thorough SWOT analysis. Quantitative and qualitative assessments provided an overall view of the market. Primary interviews validate assumptions, conclusions, and prevailing business scenarios. The report also includes secondary resources such as annual reports, press releases, white papers and journals.

Drivers and Restrictions

Traction for natural products to drive innovation

Industry players expect the trend of organic products to favor the market share of household cleaning products during the forecast period. Lately, green products have been setting the tone in both developed and developing economies. The growing demand for natural products could complement the sustainability trend in the coming period. Additionally, surface cleaners, laundry detergents, and toilet cleaners could see a bullish demand. With chemical use plummeting, players are poised to pump funds into biologics. However, lack of customer retention and changing customer behavior may prompt larger companies to bolster their portfolios.

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Regional outlook

Asia-Pacific will witness abundant investment with the trend of bio-responsible products

Stakeholders expect the Asia-Pacific market to grow following the changing trend of preference for environmentally friendly products. The booming population in China and India has encouraged manufacturers and suppliers to focus on emerging markets. Consumers have shown their appeal for organic and natural cleaning products amid environmental concerns over toxic chemicals. To illustrate, in September 2020, Proklean Technologies introduced green floor cleaners and liquid detergents to the Indian market.

The growth of the household cleaning products market in North America could be noticeable in the wake of the growing demand for safe and effective household cleaning products. Demand for laundry detergents, dishwashing products and surface cleaners is expected to be pronounced in the United States and Canada. The trend will encourage investment across the region, prompting major companies to boost their portfolios.

Prospects for the European market will be good following the ramp-up of R&D activities to rationalize environmentally friendly household cleaning products. Also, stringent regulations have led manufacturers to keep up with the increased level of product quality. The presence of leading companies will also strengthen the regional market in the global landscape.

Competitive landscape

Industry players are investing in organic and inorganic strategies to boost portfolios

Major players could inject funds into mergers and acquisitions, product rollouts, technological advancements and R&D activities. Also, large companies could invest in innovations and product offerings in the coming period.

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  • Introduction
    • Search scope
    • Market segmentation
    • Research Methodology
    • Definitions and assumptions
  • Summary
  • Market dynamics
    • Market factors
    • Market constraints
    • Market opportunities
    • Emerging trends
  • key ideas
    • Main emerging trends – for main countries
    • Industry SWOT Analysis
    • Regulatory analysis
    • Recent Industry Developments – Policies, Partnerships, New Product Type Launches, and Mergers & Acquisitions
  • Qualitative Insights – Impact of COVID-19 on the Global Household Cleaning Products Market
    • Supply chain challenges
    • Measures taken by companies to overcome this impact
    • Potential opportunities due to the COVID-19 outbreak

TOC Continued…!

Key Industry Developments

February 2022: P&G has launched a new “power blast dish spray” under its Gain brand. The product is enriched with aroma technology, which cleans dishes and provides a sensory experience with its fragrance.

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Szie Liquid Laundry Detergent MarketShare, Industry Forecast 2029

Industrial & Institutional Cleaning Chemicals Market Shareand industry forecast 2029

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